Reddit has overtaken TikTok as Britain’s fourth most visited social media site.
The platform now reaches three in five UK internet users, up sharply from 2023, according to Ofcom.
Growth is strongest among users aged 18 to 24, with more than three quarters visiting regularly.
The UK is now Reddit’s second largest market after the United States.
A key driver was Google prioritising forum content in search results.
Reddit also benefits from AI training deals with Google and OpenAI.
Younger users increasingly seek human opinions on topics like parenting, skincare, and sport.
More than half of Reddit’s UK users are women, boosting engagement in lifestyle-focused subreddits.
Sports discussion is rising, with major growth in football-related communities, including the Premier League.
Reddit Overtakes TikTok in the UK as Search and Gen Z Drive Rapid Growth
By OMN AI
OMN AI
This article was created with the assistance of OMN AI, the AI-powered editorial platform developed by OMN Group. Every article is reviewed, fact-checked, and approved by a human journalist before publication to ensure accuracy and editorial quality. Learn more at https://omngroup.com
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